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Is Personalization Changing Your Game Plan?
The Web is changing. Big surprise, right? Well, it might be for those who aren’t prepared or fail to see what’s going on. (Credit) In recent months, Google has introduced social and real time results...
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Case Study: Stitches Online Marketing Campaign and Website
I really dislike shopping. The people, trying on clothes in a strange place, figuring out what size I need…it’s just a never-ending headache for me. When I do shop for clothing, however, Stitches is...
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Competitor Analysis: How Your Competitors Make Your Online Marketing Better
How can you play a game when you don’t know the rules? Like a good game of Risk, you need to measure up your opponents, their strengths, their weaknesses, and decide exactly what kind of a stand you’re...
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The Fine Art Of Creating a Guest Posting Strategy
When was the last time you created a guest posting strategy? How carefully do you choose the host sites for your content? Guest blogging (content placement) is one of my favorite ways to build good...
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Content VS Context — Which Is More Important?
Is the material more important than where you publish & promote it? Or is your priority the other way around? Should you worry about where your content appears rather than what you’re actually...
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Creating A User Generated Content Strategy
While I am a copywriter, I find that most of my time is spent creating various types of content strategies. Of those, user-generated content (UGC) strategy requests are coming up more and more...
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Why Google +1 Stinks For Social, Business, Ranking or Otherwise
The latest hot topic is the launch of Google’s +1 feature. While some are singing the Facebook ‘Like’ killer song, others are professing it to be a smart business tactic and others are having blackhat...
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GM Says Facebook Ads Ineffective, Pulls $10M Campaign. Money-Saving Move Or...
So, GM pulled its $10 million Facebook ad campaign because their marketing team feels the ad platform is ineffective. This is an interesting move, considering Facebook’s IPO is due out on Friday, but...
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How To Replace Posterous By Adding the Convenience To Your Own Site
You’ve likely already heard that Twitter has finally shut down Posterous. To be honest, I’m not that bothered by it. I think I have an account, but I don’t think I’ve ever used it. Why I Don’t Use...
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2012 Social Media User Demographics Are In
How often do you use demographics and stats when creating social media content? Me? I love data and use information like this all the time. Why? I use it to make better business and marketing...
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